IMSA – Strategy and Internationalization Plan

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Market research service and marketing plan for internationalization project.

Area: Business Development

Location: Latin America

Approximate duration: 4 months

Period: 2021

General Description:
Determine the competitiveness and positioning of IMSA Group companies, plan and define internationalization strategies addressing technical, commercial, administrative, legal and tax aspects.


  • Identification of market differentials
  • Research of local and international competitors
  • Analysis of markets and sectors of interest
  • Research of international project financing organizations
  • Network of alliances (distributors, commercial partners, etc.).
  • Elaboration of the Marketing and Business Plan.


  • Having a marketing strategy adapted to the markets of each country, having identified the needs and characteristics of each region.